Gati Express and Supply Chain (GESCPL) has appointed Palani B (Palani Balasundaram) as Head of Digital Marketing, Gati. In this role, Palani will be responsible for planning, developing, implementing, and managing the overall digital marketing and analytics strategy at GESCPL.
Palani will play a leadership role in acquiring new customers, fortifying existing customer relationships, boosting sales, enhancing Customer Lifetime Value, and augmenting GESCPL’s share of voice in the market.
Palani, a Digital Marketing & Analytics Veteran, holds two and half decades of experience spanning across verticals such as Banking, Investments, Real Estate, Education, Fashion, Hospitality, Health, FMCG, Software, Server, Storage & Cloud domains.
His diverse skill set includes Digital Operations, Demand Generation, Customer Experience Management (CEM), Customer Data Platform (CDP), Competitive Intelligence, Marketing Automation, and Strategy.
Palani, formerly at Hewlett Packard Enterprise, excelled in digital marketing, delivering cost-saving insights and implementing effective campaigns for renowned organisations.
Palani has been associated with various schools and colleges since 1996 to foster Industry-Institute relationships. He is also an active member of the Start-Up community, helping them with their CX, CDP & Measurement Strategy.