Shiprocket enters gold and diamond shipping segment via partnership with CriticaLog, targeting secure logistics for jewellers.
Shiprocket has announced a strategic partnership with CriticaLog, marking its entry into the specialised segment of gold and diamond jewellery logistics. With this move, Shiprocket aims to simplify eCommerce and shipping for gems and jewellery merchants across India.
CriticaLog brings in its deep expertise in secure, time-sensitive, and high-value logistics, offering tamper-proof packaging, strong room storage, and zero-pilferage transportation. Coupled with Shiprocket’s tech-enabled delivery platform, this alliance is set to provide reliable shipping services to jewellery sellers in over 5000 pincodes, covering key metros such as Delhi, Mumbai, Chennai, and beyond.
This new offering caters to the growing demand from small and medium jewellers venturing into online retail. The service includes pick-up from 250 cities, supported by 59 operational hubs in 40 towns. Average shipment values hover around ₹90,000, with services available for prepaid orders up to ₹5 lakhs and cash-on-delivery up to ₹49,999.
This partnership is poised to transform jewellery shipping for SMEs, enabling them to compete with large players by ensuring precision, safety, and scalability in eCommerce logistics.
