Delhivery to manage SUGAR Cosmetics’ B2B logistics, enhancing delivery speed and efficiency across India.
Logistics giant Delhivery has announced a new partnership with SUGAR Cosmetics to streamline the beauty brand’s pan-India B2B logistics operations. This collaboration builds on Delhivery’s long-standing role in handling SUGAR Cosmetics’ direct-to-consumer (D2C) express parcel shipping.
Delhivery, in its statement, highlighted that its vast network, technology-driven solutions, and Express Part Truck Load (PTL) services will facilitate faster delivery of B2B consignments. This will enable SUGAR Cosmetics to improve service for their retail partners across the country.
Amartya Guha, Vice President of Supply Chain at SUGAR Cosmetics, commented on the partnership, stating that SUGAR is on a significant growth path and requires a logistics partner capable of meeting the expectations of the digital-native generation.
Varun Bakshi, Head of Delhivery’s Express PTL business, noted that brands with an omnichannel approach, like SUGAR Cosmetics, greatly benefit from Delhivery’s Express PTL services for rapid stock replenishment.
SUGAR Cosmetics was founded in 2015 by Vineeta Singh and Kaushik Mukherjee.
