Stellantis unveils plans to position India as a key export base for electric vehicles, initiating shipments to Southeast Asia with the ‘E-C3’ model.
Stellantis, the global automotive giant resulting from the merger of Fiat Chrysler Automobiles and PSA Group, is set to transform India into a pivotal hub for exporting electric vehicles (EVs), focusing primarily on Southeast Asian markets. Aditya Jairaj, CEO & MD of Stellantis India, disclosed that the company has initiated exports of its ‘E-C3’ electric car, manufactured in India, with an initial shipment of 500 units to Indonesia.
Jairaj expressed enthusiasm about this milestone, highlighting Stellantis’ distinction as the first multinational original equipment manufacturer (OEM) in India to export EVs. He outlined plans to expand into additional markets such as Nepal and Bhutan, emphasising the strategic significance of India’s manufacturing competitiveness.
“This aligns with Citroen’s vision to democratise electric mobility, promoting sustainable transportation solutions,” Jairaj remarked, underscoring Stellantis’ commitment to the Indian government’s ‘Make in India’ initiative.
Stellantis aims to capitalise on India’s status as a “best cost country,” strategically positioning the nation as a manufacturing base for global exports. Jairaj affirmed the company’s intention to explore further export opportunities in Southeast Asia, citing the region’s growing acceptance of EVs and consumer demand.
While details on specific export destinations are yet to be finalised, Jairaj hinted at potential markets in both West and East India. He emphasised India’s pivotal role in Stellantis’ broader export strategy, citing successful exports of conventional engine vehicles to Africa and right-hand drive markets.
The company also plans to expand exports of its Jeep brand, targeting markets in Japan, Southeast Asia, and Africa. Jairaj emphasised India’s ability to deliver products of international quality standards at competitive costs, positioning the country as a key player in Stellantis’ global supply chain.
In conclusion, Jairaj reiterated Stellantis’ commitment to flexibility and dynamism, enabling swift adaptation to changing market dynamics. With a focus on quality, cost competitiveness, and agility, Stellantis aims to bolster India’s position as a vital hub for automotive exports in an evolving global landscape.
