Behind every well-run festive operation sits technology that keeps pace with volume, a point Amit Maheshwari, Founder and CEO, Softlink Global, makes from the software side.
Visibility and compliance must scale alongside volume
A two-day delay may be manageable in a normal cycle, but for gifts, perishables or celebration-linked goods it can make a shipment commercially irrelevant. Visibility must therefore go beyond tracking, with exception alerts showing what has changed and where intervention is needed before a delay becomes irreversible.
Customs pressure
Customs, he says, is often the biggest pressure point at seasonal peaks. Live Impex supports a significant share of India’s ICEGATE customs filing activity, so its platform is built for sustained volumes, regulatory checks and rapid exchange of filing responses. The challenge is processing more declarations without more manual work or errors. AI-powered data-entry automation converts unstructured commercial documents into filing-ready data within minutes, with 90 per cent accuracy, while local data handling keeps operations moving even when connectivity is disrupted.
Growing teams
As teams expand quickly, fast onboarding lets new users work within defined roles, controls and workflows from day one, so capacity rises without weakening access controls, process discipline or data integrity.
Cross-border complexity
Cross-border trade adds further layers, with one shipment spanning different customs rules, currencies, tax structures and documentation standards. Logi-Sys addresses this through a “Global ERP, Local Depth” approach that combines global capabilities with region-specific processes, including multi-currency transactions. For Maheshwari, the test is absorbing a surge while maintaining visibility, compliance, financial control and service consistency.
