Oxford Economics-Zebra report shows workflow automation drives growth across retail, manufacturing, and logistics.
Zebra Technologies Corporation (NASDAQ: ZBRA) has unveiled a new study with Oxford Economics, highlighting how automation and intelligent operations are driving measurable gains in frontline performance. Surveying 1,000 senior leaders across retail, manufacturing, and transportation & logistics (T&L) in India and seven other countries, the report found that workflow automation boosted productivity by nearly 20% while significantly improving customer satisfaction.
According to the research, retailers saw a 21% rise in customer satisfaction, manufacturers reported a 19% jump in employee productivity, and T&L leaders experienced a 21% improvement with optimised workflows. The study estimates that the top 20 firms in each sector could add an average of US$3 billion in revenue and US$120 million in profit by enhancing frontline operations.
Organisations are increasingly investing in AI for inventory management, demand forecasting, loss prevention, and predictive analytics, supported by tools like RFID and machine vision.
Zebra also introduced its refreshed brand platform, “Better Every Day,” reaffirming its commitment to modernise manual processes, empower frontline workers, and strengthen operational agility across industries.
Source: PR
