Sridhar Iyer joins Roadcast as Chief Business Officer to drive scale, structure, and innovation across core functions.
Roadcast has appointed Sridhar Iyer as its Chief Business Officer, aiming to strengthen internal processes, boost innovation, and propel growth. With over three decades of experience in advertising, digital transformation, and strategic leadership, Sridhar brings a blend of creativity and operational acumen to the fast-scaling SaaS logistics platform.
Having started his career in advertising with agencies like Everest, TBWA Anthem, and FCB Ulka, Sridhar later led teams at J. Walter Thompson, Publicis Capital, and Hashtag Orange. He has worked across diverse sectors including FMCG, automobiles, education, and B2B services, equipping him with a comprehensive understanding of consumer behavior and brand strategy.
At Roadcast, Sridhar will focus on building structured, scalable business systems across departments including HR, marketing, product, and sales. His mandate is to establish clear KPIs and drive business alignment across functions to support sustainable expansion.Co-founder Rahul Mehra welcomed the appointment, stating that Sridhar’s leadership style, strategic depth, and cross-industry experience will be instrumental as Roadcast enters its next phase of accelerated growth.
