ClickPost launches Parth, an AI voice agent to automate NDR resolution and cut Return to Origin rates in e-commerce logistics.

ClickPost has introduced Parth, an AI-powered voice agent designed to streamline Non-Delivery Report (NDR) resolution and minimise Return to Origin (RTO) rates in e-commerce. Parth operates round-the-clock, replacing traditional manual NDR calls with human-like voice AI to recover more orders, improve customer satisfaction, and enhance delivery efficiency.

Failed deliveries remain a major challenge for India’s e-commerce sector, with nearly 25–30% of Cash on Delivery (COD) orders resulting in RTO. Parth addresses this by instantly engaging with customers, understanding their preferences, and rescheduling deliveries in real time. The system continuously learns from each interaction, ensuring faster resolutions and improved performance over time.

Beyond automating NDR, Parth provides actionable insights into delivery failures, helping businesses optimise logistics strategies. Now available for early access, Parth seamlessly integrates into existing workflows, making it suitable for companies handling hundreds to millions of shipments.