Softlink Global partners with IATA, revolutionising air cargo with tech innovations. Ceremony held at WCS Hong Kong.
Softlink Global, a leading provider of innovative logistics solutions and developer of the acclaimed Logi-Sys TMS, announced on March 12, 2024, its exciting new role as the company joins the IATA Strategic Partnerships Program to provide its knowledge and expertise in the digital and interactive cargo stream. The official signing ceremony took place at the IATA World Cargo Summit (WCS) event in Hong Kong (12–14 March 2024). This strategic partnership marks a significant step forward for both Softlink Global and the air cargo industry. With over 30 years of experience, Softlink Global already serves a vast client base, bringing its renowned technological expertise to the table. With a focus on cutting-edge solutions like Blockchain, Cloud computing, Artificial Intelligence, Machine Learning, and Natural Language processing, Softlink Global aligns perfectly with IATA’s vision for a digitally driven future.
“We welcome Softlink to the IATA Strategic Partnerships Program and look forward to their contribution to air cargo’s gitalization. It is a priority across the whole value chain,” stated Willie Walsh, IATA’s Director General.
Amit Maheshwari, CEO of Softlink Global, expressed his enthusiasm for the partnership: “This is clearly the right direction for Softlink Global. We are a tech-driven company, and this partnership allows us to actively contribute to critical initiatives like eFreight, One Record, and future projects under the IATA Strategic Partner umbrella.” Furthermore, Softlink Global sees this partnership as an opportunity to expand its global reach, particularly in the important European market. By actively collaborating with IATA and its members, Softlink Global aims to further its mission of empowering the air cargo industry with cutting-edge technology and solutions.
