Shipway introduces ConvertWay, a data-driven marketing automation platform aimed at enhancing e-commerce customer engagement.
IndiaMART-backed e-commerce shipping aggregator Shipway has unveiled ConvertWay, a new customer data and marketing automation platform tailored specifically for the e-commerce sector. As ad costs and customer acquisition costs (CAC) rise, ConvertWay is set to revolutionise how businesses convert website visitors into paying customers and enhance retention rates.
“In today’s competitive market, converting website traffic into paying customers is crucial,” said Gaurav Gupta, Co-founder of Shipway. ConvertWay tackles this challenge head-on, offering a suite of tools designed to maximise conversions and unlock significant revenue potential.” According to Gupta, ConvertWay collects billions of data points monthly, empowering businesses to build stronger customer relationships. The platform aims to democratise customer engagement by providing sophisticated tools to merchants of all sizes.
ConvertWay addresses the ineffectiveness of traditional ads on platforms like Google, Facebook, and Instagram by focusing on three critical areas: identifying potential buyers, achieving ROI-focused conversions, and driving revenue from existing customers. The platform captures website traffic through gamified popups and scratch cards, facilitating faster conversions and engaging customers effectively. It maximises marketing budgets by prioritising SMS and WhatsApp, using intelligent segmentation to deliver the right message to the right audience at the right time, boosting e-commerce brand conversions by up to 5X.
ConvertWay distinguishes itself by focusing on first-party data, directly collected from customers, to drive marketing strategies—a crucial approach as third-party cookies and data face increased restrictions due to privacy concerns.
