The Souled Store teams up with Emiza to streamline logistics, cutting order processing time by 50 percent and boosting customer satisfaction.
The Souled Store, a leading omnichannel lifestyle brand, has partnered with Emiza, a top 3PL provider, to optimise its logistics operations in the fast-growing Indian fashion e-commerce sector. Emiza now manages The Souled Store’s primary warehouse in Mumbai, cutting order processing time from 24 to 12 hours, significantly enhancing customer satisfaction.
With Emiza’s expertise, The Souled Store has improved inventory management and order fulfilment, allowing the brand to focus on growth. This partnership comes as India’s fashion e-commerce market is projected to reach $112 billion by 2030, positioning both companies to thrive in this competitive landscape.
Ajay Rao, Emiza’s founder, emphasised the strategic nature of the collaboration, calling it a shared vision for operational excellence and superior customer service. Meanwhile, The Souled Store co-founder, Aditya Sharma, highlighted the critical role Emiza has played in meeting increasing consumer demand while upholding high-quality standards.
With Emiza’s support, The Souled Store is poised to expand beyond metro cities, tapping into a wider market in India, and setting a benchmark for excellence in logistics and customer satisfaction.
