Softlink Global, under the leadership of its visionary Founder Amit Maheshwari, has consistently driven technological innovation in logistics. With offerings like LogiCONNECT, LogiLENS and BoxyAI, Softlink is empowering the industry to embrace digital transformation, offering intuitive solutions to real-world logistics challenges.
Softlink started with a vision to simplify logistics through technology. Over the years, they’ve innovated continuously, addressing real-world challenges faced by logistics service providers. BoxyAI is the embodiment of this journey—their first AI-powered mascot that represents the seamless integration of technology and logistics. Born in LogiLAB, BoxyAI isn’t just a symbol; it’s a Witty AI Assistant that’s designed to provide intelligent, actionable insights, helping logistics service providers navigate real-world challenges effectively.
Visionary leadership
My vision is for the logistics industry to embrace technology not just as a tool but as a partner in transformation
Amit Maheshwari, a visionary and pioneer of logistics digitalization, has led Softlink Global to become one of the leading logistics solutions providers in the world today. With a deep understanding of the evolving needs of the logistics industry, Maheshwari continues to spearhead the development of innovative solutions that transform the way businesses operate. His entrepreneurial spirit, coupled with a keen eye for technological advancements, has kept Softlink as the preferred choice for businesses of all sizes across the world.
Softlink’s BoxyAI vision
Born in Softlink Global’s LogiLAB, BoxyAI is more than a mascot; it stands as the embodiment of Softlink Global’s belief that technology and logistics can work hand-in-hand to create intelligent solutions. The inspiration behind BoxyAI stems from the company’s desire to humanise technology and make it more relatable. A Witty AI assistant, BoxyAI provides intelligent, actionable insights to users, helping them navigate real-world challenges effectively. BoxyAI symbolises upward progress and fresh beginnings, mirroring the spirit of the logistics industry itself.
Driving logistics forward
In a tech-driven market undergoing constant transformation, Softlink Global continues to lead paradigm shifts with its cutting-edge software solutions, addressing uncharted challenges in logistics.
Softlink has a rich three-decade history of innovation, but it never rests on its laurels. Softlink’s latest offering, LogiCONNECT, provides users with real-time air cargo bookings, live tracking, competitive rate comparisons, and features like carbon emission tracking, automated eAWB submissions, and instant, secure payment processing. Complementing this is LogiLENS, an AI-powered tool for advanced document processing and data extraction, which significantly reduces manual effort and errors. Their advanced decision-making tool created specifically for the logistics industry, LogiBRAIN, comes with 40+ customisable dashboards to give insights at the click of a button.
Softlink offers round-the-clock support via a dedicated team of experts
An Inside Look at Softlink Global: Where Innovation Meets Collaboration
Flexible, Accessible, Simple
With Softlink’s solutions extending to international markets and competing alongside other leading industry platforms, such as CargoWise, it stands out in several key ways.
Both Softlink’s Logi-Sys and CargoWise are comprehensive solutions operating on a single database, catering effectively to large organisations. Logi-Sys, for instance, supports scalability, allowing companies to grow from as few as five users to as many as 5,000.
The key distinction lies in Logi-Sys’s flexibility, accessibility, and simplicity. Unlike CargoWise, which is Windows-based and demands specific hardware and complex setups, Logi-Sys is platform-agnostic, enabling access from any device, including smartphones. Moreover, Softlink’s in-house team of domain experts is available around the clock to address grievances, recognising that the logistics industry operates without pause and requires seamless support at all times.
Synergy unlocks potential
Aligned with the theme ‘When Logistics Meets Technology,’ Amit Maheshwari emphasises that technology and logistics are no longer separate entities but two sides of the same coin. Embracing this synergy opens the door to unprecedented opportunities for growth, efficiency, and sustainability. Softlink remains dedicated to driving this transformation, and through innovations like BoxyAI, it seeks to inspire the industry to envision greater possibilities and strive for new achievements.
Shaping future workforce
Softlink Global’s educational programs, including LogiEXPERT, LogiLEARN, and LogiSKILL, are offered under Softlink Academy, the dedicated skill development arm of Softlink Global, which focuses on equipping professionals with industry-relevant expertise. These programs are designed to bridge the gap between industry needs and talent readiness.
Softlink Academy programs provide globally-recognized certifications and have already secured international placements for participants. Providing hands-on exposure for teams of Softlink customers, logistics professionals and students aspiring for careers in logistics, Softlink Academy is nurturing a workforce equipped to fully leverage logistics technology. Their upcoming B.E. in Logistics program, LogiGRAD, will further solidify this vision, preparing specialists who are ready to lead the logistics industry into the future.
Vision for digital transformation
Amit Maheshwari shares his vision for the logistics industry: “My vision is for the logistics industry to embrace technology not just as a tool but as a partner in transformation. We need solutions that address real-world problems, not theoretical ones. Towards this end, we are focusing on creating long-term value with systems that adapt, learn, and grow with the industry, enabling forwarders and other logistics service providers to thrive in a highly volatile environment.”
Commitment to excellence
Amit Maheshwari underscores Softlink Global’s customer support philosophy, built on three core principles: expertise, responsiveness, and proactivity. With a dedicated 24×7 in-house team of domain experts, Softlink ensures that customers interact with professionals who deeply understand both logistics operations and technology. Instead of reacting to problems, the company actively monitors systems, anticipates challenges, and takes preventive measures. This commitment to rapid response times and personalized omnichannel support allows Softlink to consistently exceed customer expectations, reinforcing its reputation as a trusted partner in the logistics industry.
Redefining global logistics
Amit Maheshwari envisions the company’s legacy as the driving force behind a truly connected and digitally empowered global logistics ecosystem. Over the next decade, Softlink aims to become the #1 choice for logistics professionals globally, creating solutions so intuitive and powerful that they redefine how logistics is perceived and executed.
He hopes Softlink will be remembered as the company that demystified digital transformation for logistics businesses of all sizes and geographies, enabling them to seamlessly adapt to the complexities of the modern supply chain. Softlink will set the benchmark for excellence, leaving an indelible mark as the partner that powered a new era of global logistics dominance.
Softlink Global’s Timeline
Logi-sys is a platform-agnostic, single database system – a company can start with Logi-sys from 5 users and reach up to 5000
