Saudia Cargo launches ‘BEYOND’ to drive Saudi exports worldwide under Vision 2030.
Saudia Cargo has officially launched its ambitious new campaign, ‘BEYOND’, aimed at expanding the global reach of Saudi-made products. Announced on July 21, 2025, the initiative aligns with Saudi Vision 2030 and seeks to enhance the Kingdom’s role in global trade.
The campaign promotes the message, “From Saudi to the World, We Reach Beyond”, reflecting Saudia Cargo’s commitment to efficiency, speed, and pride in national exports. Backed by the Saudi Export Development Authority and the “Saudi Made” program, ‘BEYOND’ aims to support local industries, stimulate demand, and make Saudi products globally preferred.
Saudia Cargo reported a 14% growth in exports last year and is utilising its logistics network to ship goods including agriculture, dairy, and industrial products. The company is targeting new corridors in Manila, Kuala Lumpur, Addis Ababa, Jakarta, and Cairo.
Additionally, a new cargo route to Zhengzhou, China, underscores Saudia Cargo’s growing footprint and its strategic role in making the Kingdom a key logistics hub.
