Pakka, a manufacturer of compostable packaging solutions, has launched India’s first compostable flexible packaging. The new innovation will be launched in partnership with Brawny Bear, a nutrition company. This represents a significant stride forward for India’s packaging market, which is valued at over $70 billion.
The launch of India’s first compostable flexible packaging comes amidst a growing global market for such solutions. According to a report by Mordor Intelligence, the Indian packaging market is set to grow at a CAGR of 12.6 percent from 2023 to 2028. While the average per capita consumption of flexible packaging stands at 28 kg worldwide, India currently stands at 11 kg per capita, showcasing an untapped market with enormous growth potential.
The collaboration with Brawny Bear encapsulates Pakka’s ethos of compostability. The packaging comes with food grade compliance, heat-sealable to boast a certified compostable status, high barrier to avoid exposure, premium quality, lightweight and affordable.