IKEA gears up for Delhi-NCR debut, leveraging strong supply chains and sustainability goals to enhance its Indian market presence.
Swedish furniture giant IKEA is gearing up for its highly anticipated launch in the Delhi-NCR market, backed by strengthened supply chains and advanced demand forecasting techniques. With nearly 40 years of sourcing from India, IKEA collaborates with around 65 suppliers and directly employs 48,000 people.
Currently, IKEA operates three large-format stores in Hyderabad, Navi Mumbai, and Bengaluru, along with a city store in Mumbai. Additionally, various IKEA entities, including IKEA Purchasing and the IKEA Foundation, are making substantial investments in India.
Since entering the Indian market in 2018 with its Hyderabad store, IKEA is now poised to launch in Delhi-NCR early next year. Recently, IKEA expanded its delivery reach to 62 districts across Maharashtra, Karnataka, Telangana, and Andhra Pradesh, aiming to boost brand awareness and offer more customers a tangible IKEA experience.
To ensure seamless execution, IKEA partners with long-term service providers for last-mile delivery and warehousing. This strategy will also apply to the Delhi-NCR launch, including surrounding satellite cities, to maximise reach.
IKEA’s commitment to sustainability and innovation in supply chain management underscores its broader investment strategy in India. By integrating digital tools and prioritising green initiatives, IKEA not only enhances its operational efficiency but also reinforces its dedication to sustainable business practices in one of its key markets.
