Prosus-backed, direct-to-costumer platform The Good Glamm Group has recently extended its partnership with Delhivery. This has enabled them to use the full suite of supply chain solutions, including warehousing and transportation for part-truckload freight, full-truckload freight, and last-mile customer deliveries. The decision came as an aftermath of their discussions over improving customer satisfaction and enhancing the supply chain solutions provided.
In one of the statements, the company officials said, “For example, Delhivery and the Good Glamm Group collaboratively identified improvement areas in both networks to implement tailored supply chain solutions, which improved the order-to-delivery time by 24 hours across 500+ cities in India.”
When asked Sukhleen Aneja, Chief Executive Officer, Good Brands Co, The Good Glamm Group, said, “Our collaboration helps us reach consumers nationwide and emphasizes the convenience, promptness, and quick turnaround we provide. We have been able to grow our customer base in India given Delhivery end-to-end logistics capabilities and their large pan-India reach.” She further added , “Recently, Delhivery launched a consumer communication application, which enables the Good Glamm Group customers to engage in real-time with the brand and Delhivery’s on-ground operations teams to improve delivery success.”
On the counterpart, Ajith Pai, Chief Operating Officer, Delhivery commented on the same by saying, “We have collaborated with Good Glamm Group since 2017 and are delighted to be part of their success story. Delhivery’s services backed by technology, data, and infrastructure capabilities have driven higher efficiency, speed, and extended reach for them and their customers at every stage of their growth journey.”
