E-commerce firm Meesho has announced the acquisition of Kirana Club and Retail Pulse Labs to expand its presence in India’s digital commerce ecosystem.
Meesho Limited announced on June 12, 2026, the acquisition of Kirana Club Pte. Ltd and Retail Pulse Labs Private Limited for an aggregate consideration of Rs202.08 crore, as part of its strategy to expand its presence in India’s digital commerce ecosystem. The acquisition, approved by Meesho’s board on June 12, will be executed in cash and completed in three tranches on or before March 31, 2027, subject to conditions specified in the Share Purchase Agreement and regulatory approvals. Following completion, Kirana Club will become a wholly owned subsidiary of Meesho, while Retail Pulse Labs will become a step-down subsidiary, with Meesho holding 99.59 per cent indirectly through Kirana Club and the remaining 0.41 per cent directly.
Kirana Club operates a community-led business-to-business commerce platform designed for kirana retailers, enabling discovery, comparison and ordering of FMCG and grocery products directly from brands. The platform has built a digital network of more than 4.1 million registered kirana retailers across India. Founded in 2020 by Anshul Gupta and Aishwarya Jain, Kirana Club focuses on a mobile-first marketplace model targeted at underserved retail markets, addressing the USD 650 billion-plus grocery market where kirana and general trade channels account for over 90 per cent of distribution. Vidit Aatrey, Chairman, Managing Director and Chief Executive Officer of Meesho, said the acquisition would strengthen access, transparency and product discovery for kiranas in underserved markets across India. Kirana Club will continue to operate independently within the Meesho group following the acquisition.
Source: Meesho
