Mahindra Logistics launches new identity, reflecting innovation, growth, and future vision.
Mahindra Logistics has introduced a refreshed brand identity, symbolising its evolution towards greater innovation and sustained growth. The new design features a bold and dynamic icon, representing the company’s aspiration to scale new heights and its relentless pursuit of progress. The identity reflects Mahindra Logistics’ core values and future-ready approach, emphasising collective strength and continuous forward momentum.
The company highlighted that this rebranding unifies all its business segments, underscoring its commitment to delivering integrated logistics solutions. The new icon represents the alignment of diverse services, with a strong focus on technology, sustainability, and robust operating systems. Mahindra Logistics aims to enhance customer experiences by offering customised supply chain solutions and seamless pan-India connectivity.
This new identity reinforces Mahindra Logistics’ dedication to accelerating operational excellence and delivering sustained value to its stakeholders, as it continues to support the transition to world-class supply chains.
