Logistics embracing Tech: Boosting efficiency and growth

Logistics embracing Tech: Boosting efficiency and growth
Shankar Shinde, Chairman, Federation of Freight Forwarders

In today’s world, the connection between logistics and using technology is very strong. Technology is really important for the logistics industry. It can make a big difference in whether a business succeeds or fails, especially in areas like moving goods and managing logistics. Nowadays, transactions happen smoothly without any physical contact or paper, and this is where digitalization comes in. It helps manage the movement of goods, making sure they’re seen at every step and making transactions faster and cheaper. Having accurate data is like having a strong base for making decisions in supply chains. People also want clear online information through things like API integrations, so they know things are reliable. The logistics field has come a long way from using things like barcodes and RFID, and now it’s using even more advanced things like AI, IoT, and Blockchain. Even though there are challenges in using these new technologies, adapting to them is really important for success. 

As FFFAI, we consistently advocate the integration of emerging technologies to foster growth in freight forwarding, customs brokerage, and logistics. Our dedicated IT team explores suitable innovations for end-to-end operations, aligned with the government’s digitalization focus. Being an apex body of 30 member customs broker associations, encompassing 6500+ members, FFFAI strives to facilitate the adoption of relevant technology among stakeholders for sustainable business growth. We recognise the pressing need for a unified technology platform in the logistics industry aimed at standard practices and cost-effective implementation, benefiting all stakeholders.


In the journey to professionalise the traditionally unorganised logistics sector, successful technology adoption must prioritise security. While technology and digitalization drive disruptions, relying on digital systems like connected vehicles and smart warehouses becomes essential. However, this reliance also exposes the sector to cybersecurity threats. Data management is pivotal, and ensuring data security is a prime concern. Cyberattacks can lead to data breaches, financial losses, and reputational damage. Recognising this, FFFAI is committed to cybersecurity and organises interactive sessions for members. A collaborative industry approach is key for a sustainable model, given the high cost of technology implementation in this low-profit sector. For India to reach a 5-trillion-dollar economy with logistics as its backbone, effective risk management is paramount.

Skills and knowledge enhancement

FFFAI’s training arm, the Indian Institute of Freight Forwarders (IIFF), diligently enhances members’ and aspiring professionals’ skills and knowledge. IIFF’s curriculum, developed in collaboration with international bodies like FIATA, emphasises technology. We believe Indian logistics professionals will match global standards. The Logistics Skill Council (LSC), in which FFFAI holds an advisory role, also uplifts industry skills. Collaborating with institutes like NITIE (now IIM) and IIFT through MoUs, FFFAI aims to integrate technology and bring expert entrants into the industry, making it a premier choice.

For India to reach a 5-trillion-dollar economy with logistics as its backbone, effective risk management is paramount

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