BLR, a leading integrated logistics company has announced the official launch of its initiative, the BLR DriveHER program. This program has been specifically designed to address the critical challenge of truck driver shortage in India while championing job diversity and creating higher earning opportunities for women.
Through the DriveHER program, BLR has inducted five exceptional women truck drivers into their operations, marking a significant milestone in the program’s early stages. These talented individuals have undergone an intensive 8-day training course focused on driving trailers, equipping them with the necessary skills and confidence to take the wheel.
“We are immensely proud of the achievements of our DriveHER program and the remarkable women truck drivers who have joined our esteemed partners’ operations,” said Ashok Goyal, Managing Director, BLR Logistiks. “At BLR, we remain wholeheartedly committed to identifying further opportunities to incorporate women drivers into our operations, continually refining this model, and fostering an environment of equal opportunities.”
BLR invites its customers to join in this initiative, emphasising the importance of partnering to expand the reach of the DriveHER program. By working together, more women can be empowered to pursue personal and professional milestones, breaking barriers and paving the way for a more diverse and inclusive trucking industry.
“We firmly believe that empowering women as truck drivers not only benefits them individually but also has a transformative effect on the industry as a whole. Through the DriveHER program, we aim to create a cascading effect of change, promoting job diversity and driving the evolution of the trucking sector.”, added Abhishek Goyal, Director, BLR Logistiks.