Air India has set ambitious plans to strengthen its position in the air cargo segment by targeting a 20 percent market share over the next 2-3 years. The airline aims to leverage its incoming fleet of wide-body aircraft, which will significantly increase its cargo capacity in the near to medium-term. To execute its strategy, Air India plans to engage with telecom, electronics, and pharmaceutical companies, recognising them as key users of airline services for transporting goods.
By establishing direct channels and long-term arrangements with large exporters, the airline hopes to increase its market share further. Additionally, the carrier is implementing changes in cargo handling processes and infrastructure to cater to sector-specific needs, especially in the pharmaceutical industry.
