As air cargo evolves, Gangadhar Reddy shares how cold chain precision, digital transformation, and multimodal integration are shaping a more resilient, sustainable, and customer-focused logistics future.
Air cargo must integrate seamlessly with multimodal logistics.
Gangadhar Reddy, Founder & CEO, Logicarts, sees the air cargo sector entering a transformative phase. “The air cargo sector is entering a period of transformation driven by digitalisation, sustainability goals and changing trade dynamics,” he says. Customers now expect “speed, visibility and reliability across every stage of the supply chain.”
To meet these expectations, logistics providers are investing in data-driven operations and forging stronger partnerships with carriers and freight forwarders. Reddy notes, “Our new air wing is focused on helping airlines reach new markets efficiently while giving shippers better access to capacity and service consistency.”
The evolving role of GSSAs
As airlines increasingly turn to General Sales and Service Agents (GSSAs) for market expansion, the role is evolving. “The GSSA role today goes far beyond selling cargo space,” Reddy explains. “Airlines are looking for partners who understand local markets, can manage complex regulatory environments and deliver real-time business intelligence.”
He emphasises the importance of combining sales capability with operational expertise and technology integration. “We already manage multimodal logistics networks, so when we represent an airline, we do it with a full understanding of what customers need from end to end,” Reddy says. “That’s what makes our approach more consultative and solution-orientated rather than transactional.
Multimodal synergy: The future of cargo
Looking ahead, air cargo is expected to become a key link in broader multimodal supply chains. “Air cargo will increasingly become a key link in a larger multimodal chain rather than a standalone service,” Reddy predicts. Shippers want “seamless movement across air, road and sea with unified tracking and cost efficiency.”
He adds, “By integrating these services, we can offer airlines and customers a single point of coordination, creating real efficiency across the supply chain.” With cold chains becoming smarter and air cargo more connected, the logistics ecosystem is poised for a more agile and resilient future.
