Chandrakala Bobba, Director, Bobba Logistics, shares insights on her journey in logistics, emphasising resilience and innovation amid challenges. She advocates for diversity’s pivotal role in fostering industry growth and offers advice to aspiring professionals, stressing curiosity and adaptability.
Overcoming hurdles cultivates resilience, leading to transformative achievements
Chandrakala Bobba’s entry into logistics sprouted from her family’s aviation and ground handling legacy. Amid the pandemic’s upheaval, she witnessed the vital role of logistics in ensuring essential goods’ flow. This realisation fuelled her determination to innovate, leading her to establish micro-fulfilment centres. Chandrakala’s journey epitomises resilience and passion, driving her to challenge industry norms and revitalise businesses. She believes in the transformative power of innovation, guided by her unwavering commitment to pushing boundaries. Bobba’s story underscores the indispensable role of logistics experts in navigating turbulent times, illuminating the path towards sustainable growth and progress in the industry.
Dynamic innovation
Chandrakala reflects on her journey, emphasising the fusion of vision and determination. She believes in embracing discomfort as a catalyst for growth, blending traditional wisdom with innovative solutions. Amidst dimly lit, dusty go-downs, her company introduced cutting-edge warehousing and service concepts, reshaping industry norms. Innovations like “Pay as You Store” and “Pay by the Day” transform traditional perceptions, highlighting the evolving landscape of logistics. She sees challenges as stepping stones, fuelling her drive to craft unconventional business models. Overcoming hurdles cultivates resilience, leading to transformative achievements. Each obstacle spurs her to think creatively, pushing boundaries and converting challenges into triumphs. For her, navigating the logistics industry isn’t just about adaptation—it’s about pioneering change and redefining what’s possible.
Sustainable progress
Chandrakala sees the logistics industry in India shifting towards sustainability and innovation. Companies are prioritising eco-friendly practices like fuel-efficient vehicles and reduced packaging waste. Moreover, data analytics drive efficiency by optimising routes and forecasting demand. Technological advancements and automation further reshape the landscape, emphasising environmental preservation. Adapting to changing needs, the industry anticipates significant future transformations.
Diverse dynamics
Chandrakala sees diversity as pivotal for the innovation and growth of logistics. When a company embraces diversity, it brings together individuals from different backgrounds, cultures, and experiences. This diversity of perspectives can lead to more creative problem-solving, as people with different viewpoints and life experiences bring fresh ideas and approaches to the table. Additionally, a diverse workforce can better understand and cater to the needs of a diverse customer base, which can lead to improved customer satisfaction and loyalty.
Diversity fosters a culture of inclusion where everyone feels valued and respected, leading to higher employee engagement and productivity.
Insight
Chandrakala Bobba advocates for gender equality, stressing performance evaluation regardless of gender. Her egalitarian perspective envisions a future where gender distinctions fade, allowing logistics professionals to excel without societal constraints. She emphasises nurturing curiosity and analytical skills, which are vital for success. She perceives challenging roles as growth opportunities, stressing the importance of understanding trends. Additionally, she emphasises adaptability, teamwork, embracing change for personal fulfilment, and realising potential.
