New partnership integrates logistics intelligence into Fynd’s OMS, enabling faster, smarter deliveries across India.
Shiprocket has entered into a strategic partnership with Fynd to improve last-mile delivery efficiency for over 300 direct-to-consumer (D2C) brands. The integration connects Shiprocket’s AI-powered courier aggregation services with Fynd’s Order Management System (OMS), allowing automated courier selection, real-time tracking, and seamless order processing.
The collaboration aims to streamline logistics for Fynd’s brand partners by offering broader pin code coverage, competitive pricing comparisons, and faster fulfilment, especially in Tier 2 and Tier 3 cities. Shiprocket’s API-based logistics solution brings intelligence and automation into Fynd’s dashboard, enabling brands to scale without compromising delivery speed or customer satisfaction.
This move supports Fynd’s long-term strategy of embedding flexibility and intelligence into the final mile of commerce. With logistics automation now built into their OMS, D2C brands can focus on growth while optimising operational efficiency and cost.
Source: Shiprocket press release
