Myntra leverages local warehouses and logistics to launch 30-minute fashion delivery, starting in Bengaluru.
Flipkart-owned Myntra has made its foray into the quick commerce segment with “M-Now,” a 30-minute delivery service for fashion, beauty, and accessories. The service will initially launch in Bengaluru, relying on strategically located local warehouses and an optimized logistics network to ensure ultra-fast delivery. Expansion to Mumbai, Delhi, Pune, and other cities is planned in the coming months.
M-Now kicks off with 10,000 styles from brands like Huda Beauty, Tommy Hilfiger, Levi’s, and Armani Exchange, with plans to scale up to 100,000 styles within three to four months. The initiative highlights the increasing role of efficient warehousing and last-mile delivery in India’s booming quick commerce market.
According to Myntra, the backbone of M-Now’s hyper-speed delivery lies in a robust network of dark stores—local warehouses designed for rapid fulfillment. This aligns with broader industry trends as competitors like Blinkit and Zepto are also expanding warehouse infrastructure to meet growing consumer demand.
“M-Now represents a milestone in logistics innovation, enabling us to meet the aspirations of our customers with unparalleled speed,” said Nandita Sinha, CEO of Myntra.
As India’s quick commerce market is projected to reach $42 billion by 2030, the race to optimise logistics, warehouse efficiency, and supply chain operations is intensifying. Myntra’s move positions it at the forefront of this rapidly evolving sector, catering to the growing demand for premium products with lightning-fast delivery.
