Mahindra Logistics’ Diwali campaign highlights the emotional stories behind each delivery.
Mahindra Logistics has unveiled its Diwali campaign, “Some Packages Carry More Than Just Goods,” created in partnership with Asymmetrique. This campaign is designed to capture the heartfelt emotions tied to each package delivered during the festive season. Through this initiative, Mahindra Logistics emphasises the meaningful connections facilitated by their services, which deliver more than goods—they deliver joy to loved ones nationwide.
Arunima Singh, COO of Asymmetrique, explained that the campaign uses emotional storytelling to convey the brand’s commitment to its customers. “This campaign showcases the core values that guide our ecosystem, reflecting the sentimental value of each delivery,” Singh said.
The campaign’s digital film depicts a young woman organising a Diwali surprise for her mother with Mahindra Logistics’ last-mile delivery support. The narrative highlights Mahindra Logistics as a consumer-focused brand dedicated to ensuring each package resonates with personal significance.
