Jeena & Company adopts Salesforce to boost sales visibility, data-driven decisions, and enhance customer engagement
Jeena & Company has partnered with Salesforce, the world’s leading AI CRM, to accelerate its digital transformation. The collaboration aims to streamline operations, enable smarter decision-making, and strengthen customer connections through Salesforce’s unified, AI-powered platform.
In the first phase, Jeena & Company is deploying Salesforce Sales Cloud to improve sales visibility and foster integrated engagement across its logistics network. The system will provide real-time insights throughout the deal cycle, enabling faster closures, higher conversion rates, and recurring revenue opportunities.
Salesforce Customer 360 will further allow the company to unify customer data, enabling personalised outreach and deeper engagement.
Celebrating 125 years of legacy, Jeena & Company is now shifting from traditional systems to intelligent workflows, building agility and transparency across operations.
Ayesha Katgara, Head – Transformation Office at Jeena & Company, said the move represents a strategic step towards embedding innovation across customer interactions. Mankiran Chowhan, MD & SVP – India, Salesforce, noted that the collaboration underscores the importance of AI-led transformation in modernising logistics operations.
Source: PR
