IIFT and Newland Global launch an Australia–India case studies compendium to deepen ECTA-led trade ties.
The India–Australia Business Case Studies Compendium titled “Pitch Perfect Australia–India: Perfect Conditions for a $100 Billion Partnership” was launched at the Indian Institute of Foreign Trade (IIFT), Delhi campus, bringing together policymakers, diplomats, industry leaders and academia to chart the next phase of bilateral economic collaboration.
Jointly developed by IIFT and Newland Global Group, the compendium documents real-world business journeys of 30 organisations operating across India and Australia. It captures market-entry experiences, growth strategies and on-the-ground lessons, offering practical insights into opportunities created under the India–Australia Economic Cooperation and Trade Agreement (ECTA).
Commerce Secretary Shri Rajesh Agrawal lauded IIFT for anchoring the initiative, noting that the evidence-based case studies demonstrate how the trade agreement has translated into tangible business opportunities and will help strengthen and maximise the gains from ECTA.
Australian High Commissioner to India, Philip Green OAM, praised the initiative, highlighting the importance of platforms that bring together academia, government and industry in reinforcing the strong strategic relationship between India and Australia.
Joint Secretary Petal Dhillon underscored the growing momentum in bilateral economic relations, stating that IIFT’s research-driven insights and dialogue have played a key role in supporting enhanced utilisation of ECTA.
IIFT Vice Chancellor Prof. Rakesh Mohan Joshi emphasised the value of converting real business journeys into learning resources for industry and academia, reflecting IIFT’s commitment to bridging research and practice and supporting India’s expanding global trade footprint.
Founder & CEO of Newland Global Group, Dipen Rughani, highlighted the role of business-led case studies in deepening bilateral engagement, while Executive Director Natasha Jha Bhaskar showcased success stories and key lessons from companies active in both markets. Ambassador Anil Wadhwa also welcomed the compendium, calling it a meaningful step toward strengthening India–Australia economic engagement.
The launch concluded with a panel discussion involving government representatives, trade bodies and businesses, followed by stakeholder networking. As India and Australia work toward deeper economic ties, the compendium is expected to serve as a practical resource for businesses, policymakers and researchers by identifying opportunities, addressing challenges and showcasing successful cross-border collaborations.
Established in 1963 under the Ministry of Commerce & Industry, IIFT is a premier institution for international business education, training, research and consultancy and has played a pivotal role in building India’s global trade capabilities.
Source: PIB
