The company has expanded its activities over the past 65 years to include air freight, ocean freight, customs clearing, transportation and distribution, warehousing, project logistics, express courier, passenger tickets, and travel, as well as supplying complete logistics solutions and supply chain management. The business works out of 19 key locations around the country, with its corporate headquarters and a northern regional office in New Delhi.
Vision
Their vision is to lead the world industry in offering complete supply chain & logistics solutions. They have a 65 year history of being the “preferred partner for clients” in India and strive to be the top “Indian brand with worldwide market leadership” in the supply chain and logistics industry. The business will continue to build on its expertise, invest in learning, and combine it with new-age technology in order to be a market leader.
The mission statement is to be a customer’s growth and knowledge partner, take the trouble of engaging with the client to comprehend their logistical issues and provide ways to get around them. Continental Carriers is a customer-focused, well-organised, and technologically advanced organisation that offers high-quality services and open exchange of information, promoting the development of Continental’s stakeholders, clients, and employees.
Over 375 highly skilled and experienced professionals, including ground operations staff, documentation, customs clearance, and logistics professionals, work for the company. With years of expertise in this domain, Continental prides itself on its highly qualified leadership.
Vipin Vohra, Chairman of the Continental Group, member of Cargo Advisory group formed by, Aviation Minister Jyotiraditya Scindia, Ministry of Civil Aviation, Convener of the Air Freight Council (FFFAI), Chairman of the Civil Aviation Committee (PHD), and Member of the Board of Advisors (ACAAI), discusses his journey in the industry and his experience getting Continental Carriers to where it is today. Vipin Vohra joined the family firm with his father, Late T N Vohra, in 1975, who was always regarded as a visionary in the freight forwarding industry, created not long after receiving his degree from the prestigious Shri Ram College of Commerce in 1975. Vipin received proper grooming from Shri. T.N.Vohra by receiving training from his own company as well as numerous airlines in India and abroad.
Your mission statement is that you promote the growth of your customers, business partners, stakeholders, and Continental workers. Please provide more details about your process.
Giving consumers the best service possible has always been Continental Carriers’ guiding principle. This helps the client achieve its business goals stress-free and strengthens its relationship with Continental. The same is true for the continental team, suppliers, and commercial partners. We should have entire faith in each of them to collaborate with us. The foundation of any relationship is trust, and Continental has established that by offering its customers the most honest, best deals.
What is the key differentiator between the services offered by continental carriers and other players in the market?
For the past 65 years, Continental Carriers has always been exploring innovative ways to reduce expenses while providing the best services to its clients. We have consistently made significant investments in technology, digitisation, and a skilled workforce with the goal of achieving precise and nearly real-time visibility of shipments.
How do you intend to become the leading “Indian brand with global market leadership” in the fields of supply chain and logistics given your legacy of being the “preferred partner for customers” in India for more than 65 years?
Continental has always worked with the vision of “an Indian brand with global market leadership”. Trust, confidence, and credibility are the main factors contributing to the success story of any organisation. Continental has achieved the same by adopting an innovative approach, global operational standards, and business ethics. With technological advancements and strategic alignments worldwide, Continental has created a strong global presence. Continental currently supports and services a large number of customers around the world 24 hours a day, seven days a week through their extensive network of 60+ aviation expert agents, plus more than 500 agents worldwide.
Where does the business stand now in terms of digitalisation, which is a current industry requirement?
A critical aspect of a transparent, efficient, and competitive logistics process is digitalisation. The way cargo movement is organised and controlled in the future may change as a result of this. To provide clients with the most cutting-edge solutions, automation, digitisation, and artificial intelligence must all be used in tandem. Digitisation makes supply chain procedures convenient, manageable, and economical. To make the supply chain sustainable, all industry stakeholders, small and large, must invest in digitisation.
How is the company aligned to the path that now enables it to compete efficiently in the changing economic environment? What growth strategies do you have for Continental Group in 2023?
With strategic knowledge-based partnerships, a solution-based approach to giving the best solutions to clients, an emphasis on last-mile delivery, investment in the latest technology, and a skilled workforce, Continental is definitely aligned with the path that enables it to compete efficiently. In the same process, Continental is about to open one of India’s first greenfield air freight stations, where Customs Clearance, Cargo Consolidation, and Palletisation will all take place at the AFS facility, and goods will be delivered on pallets ready to load on planes at Delhi Airport.
Continental is about to open one of India’s first greenfield air freight stations, where Customs Clearance, Cargo Consolidation, and Palletisation will all take place at the AFS facility, and goods will be delivered on pallets ready to load on planes at Delhi Airport.
Vipin Vohra
What do you think the situation of the Indian air cargo market is at the moment?
The air cargo industry in India is currently considered one of the most competitive and growing markets in the Air Cargo sector. Air cargo is the fastest mode of distribution and plays an important role in the logistics industry. The demand for quick deliveries due to e-commerce has increased significantly in the last two years. Also, high-value goods, pharma, and temperature-sensitive goods are going to keep air cargo demand high.
What modifications would you like to see to increase the sector’s efficiency?
This industry will grow significantly with the implementation of new regulations like Gati Shakti, New Logistics Policy, a focus on infrastructure development, industry participants pursuing digitisation, and a competitive spirit. A timely response system for air freight stations is urgently needed by government agencies as it will reduce traffic and dwell times in airport terminals, boost productivity, and maximise the use of existing capacity, all of which will lower logistical costs.
The National Logistics Policy, along with the Gati Shakti plan, would undoubtedly help in strengthening the logistics ecosystem and achieving major milestones for the Make in India movement.
Vipin Vohra
What are your views on the launch of the National Logistics Policy by PM Modi?
The National Logistics Policy, along with the Gati Shakti plan, would undoubtedly help in strengthening the logistics ecosystem and achieving major milestones for the Make in India movement. Last-mile delivery, an effective supply chain, reduced logistics costs, and global benchmarking would be possible with the help of NLP. The policy will significantly increase imports and exports, which will boost the need for modern warehouses and turn India into a hub for global warehousing. Last but not least, this policy will give young people in India a huge number of business and employment opportunities.
