Speed, reliability, and innovation define India’s festive deliveries. Suvendu Choudhury and CP Sethi reveal how tech, workforce management, and safety measures ensure seamless, secure, and customer-centric festive logistics.
Scaling manpower, supporting wellbeing, and last-mile innovation define peak-season success.
India’s festive logistics is no longer just about moving goods; it’s about delivering trust, convenience, and emotions at scale. CP Sethi, CEO of Bluwheelz, highlights that the human element is critical behind peak-season success. “Festive logistics is the ultimate stress test. Scaling manpower with hybrid gig models, supporting delivery personnel wellbeing, and last-mile innovation define success,” Sethi explains. Combining full-time staff with gig workers, rapid onboarding and performance monitoring through digital platforms ensures operational readiness. “Incentive programmes, referral benefits, and on-ground support help sustain capacity and service quality throughout the festive surge,” he adds.
Wellbeing focus
Worker wellbeing is a key priority. Sethi notes, “Structured rest breaks, hydration, meals, flexible shifts, wellness kiosks, and temporary dormitories ensure our teams deliver with energy and commitment.” By caring for personnel, companies safeguard both productivity and customer satisfaction during the busiest weeks of the year.
Digital tools and real-time tracking turn festive logistics into seamless experiences.
Last-mile
Last-mile execution drives festive success. “Our EV-first approach, hyperlocal micro-warehouses, IoT monitoring, and route optimisation cut delivery times and handle surges efficiently. Festive logistics isn’t just moving goods; it’s powering emotions and trust,” Sethi explains.
Digital innovation
Suvendu Choudhury, Vice President, India Operations, Planning & Engineering, FedEx, Middle East, Indian Subcontinent, and Africa, underscores the importance of anticipating customer needs: “Speed, reliability, and personalisation are table stakes. The real differentiator is anticipating customer needs before they arise.” He adds, “Near real-time visibility, delivery customisation, and proof-of-delivery solutions help customers track shipments at every stage. Digital payment and import management systems make cross-border shipments faster, contactless, and more efficient.” In a rapidly growing market, these innovations turn information into confidence, making festive deliveries seamless and reliable.
Cost management
Balancing rising costs with customer expectations is another critical challenge. Choudhury explains, “Customers expect fast, low-cost delivery, yet rising operational costs make this increasingly complex. AI, predictive analytics, and digital twin modelling help optimise routing, forecast demand, and ensure reliable, cost-effective deliveries.” Logistics, he notes, is increasingly a strategic enabler, turning operational intelligence into predictable, high-quality experiences.
Safety priority
Safety and security remain paramount. “Every shipment is protected through ISO 27001-compliant systems, two-factor authentication, double seals, shrink wraps, GPS-enabled vehicles, and detailed manifesting. Education initiatives reach hundreds of thousands nationwide to raise awareness on digital threats,” Choudhury emphasises. By combining technology, physical safeguards, and community awareness, festive logistics in India remain secure, transparent, and trusted end-to-end.Future-ready
Together, Sethi and Choudhury illustrate that the future of festive logistics lies in integrating technology, workforce empowerment, and security. Speed, transparency, and resilience now define the customer experience and set benchmarks for India’s logistics ecosystem.
