FedEx, a trailblazer in logistics, has introduced fdx, a pioneering data-driven commerce platform that redefines the entire customer journey for businesses seeking end-to-end e-commerce solutions.
The platform, set to launch in the fall of 2024 officially, aims to revolutionise the customer journey, providing businesses with comprehensive tools for demand growth, enhanced conversion, efficient fulfillment, and streamlined returns. This groundbreaking initiative positions FedEx as the sole logistics company connecting businesses of all sizes through a unified platform.
fdx empowers merchants by providing data and insights that enhance visibility and connectivity across the customer journey. From demand creation to delivery and returns, the platform assists businesses in making strategic logistics decisions. Among its key features are tools to boost customer demand through the ShopRunner member network, improve shipment visibility and control, understand carbon emissions impact, streamline returns, optimise order fulfillment, and create tailored post-purchase experiences.
The fdx platform is currently available in a private preview upon request, offering a glimpse into the future of e-commerce logistics. FedEx envisions fdx as a catalyst for merchants of all sizes to optimise and expand their businesses through digital intelligence, marking a significant step in the evolution of the logistics giant.
