DTDC launched Raftaar for 4–6 hour deliveries, marking 35 years with a BCG whitepaper on rapid commerce growth in India.
Courier major DTDC Express has introduced its new vertical, Raftaar, aimed at enabling 4–6 hour rapid deliveries across India. The launch coincided with the company’s 35th Foundation Day and was accompanied by the release of a whitepaper on rapid commerce, prepared in collaboration with Boston Consulting Group (BCG). The study highlights that rapid commerce could emerge as a $20 billion GMV market by 2030, creating a $2 billion logistics opportunity for infrastructure and technology investments.
According to the findings, speed has become a critical factor in e-commerce, with over 60% of consumers willing to pay extra for same-day delivery. Demand is no longer confined to metros, as Tier 2 and Tier 3 cities already account for more than 40% of online retail spending. Non-grocery segments like beauty, electronics, and fashion are also fueling growth in quick delivery.
DTDC Chairman Subhasish Chakraborty stated that rapid commerce will redefine supply chain efficiency and customer experience, while CEO Abhishek Chakraborty emphasised Raftaar’s role in making rapid delivery accessible and sustainable nationwide.
Source: PR
