Delhivery collaborates with Sugar Cosmetics for nationwide B2B operations, enhancing logistics for the beauty brand’s retail expansion.
Delhivery, a leading logistics and delivery services provider in India, has forged a strategic partnership with Sugar Cosmetics, one of the country’s fastest-growing beauty brands, for comprehensive B2B operations. This collaboration marks a significant step towards enhancing the efficiency of supply chain logistics for Sugar Cosmetics, catering to its expanding retail footprint across the nation.
Sugar Cosmetics, founded by Vineeta Singh and Kaushik Mukherjee in 2015, has rapidly ascended to become India’s third-largest color cosmetics brand. Recognizing the critical role of logistics in supporting its growth trajectory, Sugar Cosmetics sought a reliable partner capable of meeting the demands of its digital-native consumer base.
Varun Bakshi, head of Delhivery’s Express Part Truckload (PTL) business, underscored the company’s competitive edge in providing tailored logistics solutions. Delhivery’s innovative mesh network design, integrated linehaul for both B2B and B2C operations, automated sorters, and efficient tractor trailer turnaround contribute to its significant advantage in the market. The partnership with Sugar Cosmetics exemplifies the value proposition of Delhivery’s express PTL service, particularly in facilitating quick stock replenishment and availability to support the beauty brand’s omnichannel strategy.
Amartya Guha, Vice President of Supply Chain at Sugar Cosmetics, emphasized the importance of selecting a logistics partner aligned with the brand’s growth objectives. Delhivery’s superior express PTL service enables B2B consignments to be delivered at e-commerce speed, which is crucial for meeting the evolving demands of consumers. Additionally, Delhivery One, the company’s intuitive client dashboard, provides end-to-end visibility of consignments shipped across India, empowering Sugar Cosmetics with actionable insights and a competitive edge in the market.
Following the announcement of the partnership, Delhivery’s stock price experienced a marginal decline of 0.86 percent in early trading hours on May 23, reflecting investor sentiment towards the strategic move. The collaboration between Delhivery and Sugar Cosmetics exemplifies the synergistic relationship between logistics and retail expansion, poised to drive mutual growth and success in the dynamic Indian market.
