Ajay Singh shares insights on common automation misconceptions, success factors for smart warehouses, and the enduring value of traditional practices.

Technology integration must go hand-in-hand with workforce empowerment
The warehouse is often viewed as a support function—a “service department” that backs up production and sales through inventory management. Ajay Singh, Chief Supply Chain Officer & Vice President, Hindustan Platinum, believes this perception limits its potential. “When it comes to deploying automation of process, it is always seen as a sub-department to implement,” he notes, pointing out that this outlook undermines the warehouse’s capacity as a strategic enabler of efficiency. He adds, “Automation in a warehouse is always seen as complexity of the process of organisation and not as a front runner to smoothen the process for faster turnaround time.” This viewpoint, which misinterprets automation as a complication rather than a catalyst for speed, continues to obstruct meaningful smart warehouse initiatives.
Success drivers
Despite sizeable investments in smart warehouse technology, outcomes often fall short. Ajay Singh identifies digital capability as a pivotal factor. He stresses the need to upskill both managers and workers in inventory control, safety, and materials handling. But a broader perspective is needed: “Often digital skills are missed when seen from a broader perspective to enhance end-to-end warehouse management systems.” He explains that technological implementation faces obstacles such as “system instability, incompatible systems, data silos, and difficulty integrating new technologies with existing infrastructure.” These barriers can severely impact productivity, increase costs, and disrupt the overall supply chain if left unresolved.
Enduring traditional practices
While innovation propels modern warehousing, Ajay Singh highlights that certain traditional methods remain relevant. “Bulk storage, for example, remains crucial for large-scale businesses, especially manufacturers and distributors,” he says. Even in the age of robotics and digitisation, the ability to store large quantities efficiently is fundamental. Singh underscores the timeless importance of “efficient zoning and clear warehouse design, as well as optimised inventory management practices.” These foundational practices, he asserts, “provide a solid foundation for any warehouse, innovative or traditional.” Additionally, “Good Warehouse Practices” ensure the quality and safety of goods by maintaining optimal storage conditions.
Seamless cargo flow
For Multi-Modal Logistics Parks (MMLPs) to function efficiently, Singh insists that warehousing innovation is indispensable. He emphasizes the need for “efficient handling, real-time tracking, and integration with other modes”, which necessitates tools like AS/RS systems. He also calls for “specialised storage solutions (cold storage, container terminals)” and robust IT infrastructure. Importantly, Singh adds that “adhering to relevant regulations and collaborating with customs clearance facilities are crucial” to reduce delays and ensure uninterrupted cargo movement across various transport modes.
Balancing tech and workforce
Ajay Singh emphasises that successful technology integration requires empowering the workforce through proactive development programmes, fostering a culture of continuous learning, and leveraging technology for targeted training and collaboration. This inclusive approach ensures employees adapt to new tools, actively engage in the transformation process, and contribute to sustainable organisational change.