BharatX and ClickPost join forces to elevate e-commerce conversions, fostering transparency and customer trust, signaling a significant move in the industry.
Leaders in buy now pay later (BNPL) solutions, BharatX, and e-commerce logistics technology pioneer, ClickPost, have unveiled a strategic partnership aimed at elevating online shopping experiences and boosting conversions for merchants dealing in higher-value goods.
The collaboration signifies a concerted effort to capitalise on the strengths of both companies to enhance the e-commerce landscape. Prashant Gupta, Co-Founder of ClickPost, emphasises the strategic nature of the partnership, stating that it aims to bring about transparency and customer-friendly experiences in online shopping, ultimately fostering higher brand trust among retailers.
Mehul Jindal, Co-Founder and CEO of BharatX, underscores the unique credit solution offered by BharatX for brands in India, addressing the challenge of consumer distrust in traditional banks and NBFCs’ EMI and credit options. Jindal explains that BharatX’s credit platform can be white-labeled by brands, providing instant trust to users, similar to models adopted by Ola and Amazon with Amazon PayLater and Ola Postpaid.
Leveraging ClickPost’s direct-to-consumer (D2C) expertise, this partnership expands access to such credit options for a broader spectrum of e-commerce merchants. D2C brands like Mokobara and Snitch, in addition to Sleep Company, have already reaped the benefits of this synergistic alliance, yielding positive outcomes.
