Thanoji Rao , Business Development Officer, has spent 11 years driving sales support, securing new airline partnerships, and maintaining strong client rapport. His crucial coordination during COVID-19 ensured continuity of essential bonded trucking services.
True efficiency isn’t loud; it’s forged in persistence, powered by innovation, and unlocked by quiet determination.
Thanoji Rao’s professional journey at Shreeji Translogistics began 11 years ago, initially aware only that Shreeji was a transport industry company. Without a specific, pre-existing interest in logistics, he joined with a mindset of problem-solving and a drive to learn, admitting that he continues to learn something new every day, adapting to company processes and technology improvements.
Behind the closed deals
Thanoji’s primary function is essential coordination and back-end execution, making him a crucial element of the sales team. While Dileepa BM, CEO Shreeji Translogistics, leads the market efforts, Thanoji handles the vital support tasks. This includes maintaining good client relations by providing required services via calls and emails, as well as managing the crucial task of pricing and securing contracts for transshipment cargo, which involves the movement of freight between airports.
Thanoji’s work requires a high degree of diligence and analysis. He possesses a good rapport with clients and contributes to new business by assessing market potential and previous tonnage volumes to quote competitive rates. A standout part of his job is expanding the business by securing new airlines. He approaches them to highlight the benefits and cost-effectiveness of Shreeji’s bonded trucking, ensuring that flights, particularly those landing in cities like Chennai, are always full by coordinating cargo movement from other Indian stations like Hyderabad or Bangalore.
Rising to the pandemic challenge
The true test of Thanoji’s indispensable nature came during the COVID-19 pandemic. When virtually all industries closed, Shreeji, working as a critical logistics provider, faced immense operational hurdles. As a responsible person given the free hand to make decisions in his manager’s absence, Thanoji’s role became central to the company’s continuity.
He led the critical coordination efforts to keep the trucks rolling. This involved more than just managing movements; it meant addressing the human element. He had to talk to drivers, many of whom were understandably reluctant to work, and secure their cooperation by providing additional benefits and incentives. Furthermore, with hotels closed, Thanoji coordinated staff efforts to ensure drivers received home-prepared meals at the airport. These “innovative ideas” and constant coordination ensured the company never said no to an airline. Thanoji’s quiet determination during this period truly cemented his status as a hero who kept the essential trade flow moving.
A legacy of support
Thanoji’s 11-year journey is a testament to how steady dedication and efficient coordination, even from the back end, can profoundly shape a company’s success and growth trajectory. His contributions are the foundation upon which Shreeji’s sales deals are successfully closed
