Exploring logistics’ transformative journey through cutting-edge technologies, predictive analytics, and sustainability, Mani Bhushan, Chief Business Officer, Ekart, discusses trends, targets, and strategies shaping a resilient, customer-centric, and sustainable roadmap for 2025.
Economic growth and environmental responsibility must go hand in hand
The logistics sector is witnessing a seismic transformation as it gears up for 2025, embracing innovations that promise to reshape its operational dynamics. Mani Bhushan shares his insights on how the industry is setting its course toward a more efficient and sustainable future.
Reflecting on 2024, Bhushan highlights, “Quick commerce emerged as a game-changer, driven by hyperlocal deliveries meeting escalating consumer expectations for speed. Additionally, brands shifted toward single-point logistics solutions, streamlining omnichannel operations to scale efficiently. Challenges like rising operational costs, fragmented infrastructure, and sustainability gaps persisted, but the sector’s strides in digitisation were remarkable.” He points to the rapid adoption of AI, IoT, and advanced analytics, enabling improved supply chain visibility and agility. These innovations have laid the groundwork for a cohesive, tech-driven ecosystem set to thrive in 2025.
Measurable goals for 2025
For a sustainable and efficient supply chain, Bhushan identifies key benchmarks:
- Carbon footprint reduction: Targeting a 10-15% cut in emissions through EV adoption, route optimisation, and green warehousing.
- Waste minimisation: Reducing packaging waste by 15-20% via recyclable or reusable materials.
- Efficiency enhancements: Achieving a 10-15% reduction in delivery times through last-mile innovations and ecosystem collaboration.
“Economic growth and environmental responsibility must go hand in hand. Companies must embrace sustainability, driving efficiency at every operational step,” Bhushan asserts.
Aligning with ‘Viksit Bharat’
The government’s ambitious vision for 2047, encapsulated in initiatives like multimodal logistics parks, the Gati Shakti plan, and the National Logistics Policy, is pivotal. Bhushan notes, “These efforts integrate road, rail, air, and waterways to reduce costs and enhance efficiency. Private players can collaborate with policymakers to develop smart infrastructure and skill development programs, ensuring inclusivity.” Together, these initiatives are shaping India’s transformation into a global logistics powerhouse.
Balancing cost efficiency and customer centricity
“The future hinges on leveraging technology,” says Bhushan. Automation, AI-driven route optimisation, and predictive analytics will cut operational costs while enhancing delivery speed and accuracy. Real-time tracking, flexible delivery options, and greener practices will redefine customer-centricity. He emphasises scalable models integrating technology and human-centric design as the key to balancing affordability and service quality.
Fostering collaboration
Bhushan stresses deeper collaboration between technology providers, logistics companies, and policymakers to build a future-ready ecosystem. He suggests:
- Shared platforms: Public-private digital ecosystems for integrated data visibility.
- Innovation hubs: Joint R&D centres piloting AI, IoT, and EV infrastructure.
- Skill development: Workforce training programs on emerging technologies.
- Incentives: Tax breaks and grants fostering connectivity and sustainability projects.
As the logistics industry gears up for 2025, the interplay of technology, collaboration, and sustainability promises an era of unprecedented innovation and growth. Bhushan’s insights offer a roadmap for a resilient and forward-thinking sector.
