Amazon in talks with Swiggy to acquire Instamart, aiming to boost quick commerce in India.
Amazon is in advanced discussions with Swiggy to explore potential deals involving Swiggy’s quick commerce division, Instamart. This strategic move highlights Amazon’s ambition to bolster its presence in India’s burgeoning quick commerce market, intensifying its competition with Flipkart.
The talks revolve around Amazon acquiring a stake in Swiggy’s pre-IPO placement or proposing a buyout of Instamart. This initiative underscores Amazon’s focus on quick commerce, an area it has been exploring for several months, aiming to deliver groceries and essentials swiftly.
Securing Instamart would offer Amazon a ready-made platform to accelerate its quick commerce operations, leveraging its extensive infrastructure to dominate the segment. Swiggy, on the other hand, might find value in offloading Instamart amidst its pre-IPO preparations.
These negotiations come after similar discussions between Swiggy and Flipkart failed last year, signaling a growing interest in quick commerce among major e-commerce players in India. The outcome could significantly reshape the market dynamics in this sector.
